Our Story

Chokhi, founded in 2024, an emerging size inclusive women's clothing brand aiming to fulfil the gap for affordable fashion.

 It’s a reflection of us - two individuals who bring diverse talents to a shared dream. we believe in self-love, accepting our self-perceived flaws and aspire to redefine standards of beauty, empowering every individual to feel confident.

You will feel the love and care that goes into every single stitch. Whether you’re lounging in one of our elegant suit sets, dancing the night away in an enchanting indo-western outfits or oozing glamour in one of our coord sets, you’ll feel every stitch.

As a Clothing brand, we are driven by innovation, constantly pushing the boundaries of tradition to craft designs that resonate with the modern woman. Our collections cater to diverse occasions, from grand celebrations to intimate gatherings, offering a spectrum of choices that reflect your unique style.

Our dedication to quality goes beyond appearances. We carefully pick the best materials to make sure you feel like you’re wearing a seamless second skin

 

The brand is conscious of its impact on the environment and communities. It encourages sustainable practices, and there is an underlying sense of responsibility toward social and environmental wellbeing.